Only Vimal Campaign

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Description:
In 1978, Vimal was rebranded as Only Vimal, and through an innovative advertising campaign, it was marketed as a premium fabric brand for the youth. In 1979, Shri Dhirubhai Ambani organized the first Vimal fashion show. Vimal became the one-stop destination for the average Indian family's textile purchases: shirting, suiting, saris, dress materials, and furnishing fabrics. Image courtesy: Reliance Industries Limited.
Date_accepted:
2023-01-13T09:24:46Z
Modified:
2023-01-13T09:24:46Z
Type:
Image
Creator:
Reliance Industries Limited
Contributor:
Ayyar, Tushar
Rights:
http://rightsstatements.org/vocab/InC/1.0/
References:
Reliance Textile Industries Limited, Vimal, and Reliance Journey
Thumbnail:
https://repository.jioinstitute.edu.in/downloads/93362815-e335-4e97-8488-5c57d1b1b433?file=thumbnail